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Speaking at the event, H.E. Rashid Ahmad bin Fahad said: "I commend MBRCLD for developing leaders who are sensitive and responsive to the environmental issues and challenges of our society. The 'Green Paper' project is a step towards the right direction in our efforts to cultivate the private sector's support in various environmental programs. I am confident that we will see more innovative and creative campaigns from MBRCLD that will promote a clean and environment-friendly society."

Adel Al Shared added: "This project has been initiated by the Government Leaders program participants of MBRCLD themselves, which I believe manifests their broad understanding of the different concerns that we are facing as a society. Through the Green Paper project, we initially aim to highlight the role of the publishing sector in protecting the environment. Moreover, this project will be part of a series of activities that ultimately seek to promote the long-term sustainable development of the emirate and support the Dubai Strategic Plan 2015, particularly its provisions that concern the environment."

Under the Green Paper project, participating news organisations will give a "green bag" to each household or office that is subscribed to the paper. The newspaper subscribers will fill the bags with old newspapers, which will then be collected periodically. Subscribers will get a certain number of discount coupons and other merchandise offerings depending on the quantity of old newspapers in the green bag.

MBRCLD has been established in line with the vision and directions of H.H. Sheikh Mohammed Bin Rashid Al Maktoum, UAE Vice President and Prime Minister and Ruler of Dubai; who has underscored the critical importance of a highly competent national professional workforce to ensure the country's global sustainability.